Context:

The "Bien Dire" astrology practice seeks to provide guidance and deeper understanding through the stars and planets. Aiming to reflect the accuracy and elegance of their craft, "Bien Dire” desired to develop a visual identity that combines mystery, tranquillity, and a touch of modern sophistication.

Objectives:

To create a logo that invokes the timeless wisdom of astrology while capturing the unique essence of "Bien Dire". To design a business card that complements the logo, providing a consistent and memorable means of communication. To ensure that the new visual identity is versatile and suited for various platforms, such as the website, print materials, and online presentations.

Solutions:

Close collaboration with "Bien Dire” to grasp their vision and the values they wish to convey. Experimentation with various astrological symbols to achieve a design that harmoniously blends tradition and modernity. Presentation of several mock-ups to refine the final choice and ensure that the selected design resonates with the "Bien Dire” brand. Use of cutting-edge graphic design software to ensure optimal visual quality and adaptability across all mediums.

Result:

A refined logo and business card for "Bien Dire”, merging perfectly with the world of astrology while standing out with a modern and clean design. The rollout of this visual identity has strengthened "Bien Dire”'s online presence and improved their recognition among a clientele seeking professional and personalized astrology services. The new visual identity has not only consolidated the image of “Bien Dire” but also fostered deeper engagement with their audience, leading to increased customer loyalty and enhanced visibility in the astrology market.