Visual identity for Partner Sam

Context :

‍Partner Sam is a new IT support and maintenance company looking to launch its website. The goal is to create a unique and attractive page featuring a cowboy mascot, a clear description of services, and a contact form. The page should be modern and responsive, with visual elements that establish the brand's distinctive identity from the start.

Objectives :

Establish the brand's visual identity from the launch.

Create a cowboy mascot to represent the company in a fun and memorable way.

Create graphical elements for the website, which will be built using a Content Management System (CMS).

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Solutions :

1. Modern design: Creation of a sleek and modern design, using a warm and welcoming colour palette dominated by shades of brown, red, and yellow to reflect the ambiance of the American West.

2. Logo : A distinctive logo representing the “Partner Sam” brand, featuring a cowboy hat.

3. Cowboy Mascot Illustration:

• A cartoon-style illustration representing a cowboy working on a computer, symbolizing IT services.

4. Styles and Components:

High-fidelity page mockups

‍Mockups of the main pages provided in Figma, showing the layout of elements on the main page, including the logo, mascot, service description, and contact form.

Fonts :

1. Use of the Linux Libertine Display Capitals font for body text.
2. Use of the Linux Libertine Capitals font for headers.

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Graphic components:

1. Buttons, forms, icons, and other UI elements created to ensure visual consistency across the site.

Design de la Page :

1. Header :
   
   • Logo of the company, “Partner Sam” with a cowboy hat.
   • Slogan: “IT Support and Maintenance.”
2. Main Section:
   
   • Catchy Title: “Howdy Partner!”
   • Service Description:
   • Illustration: A cowboy sitting with a computer, symbolizing IT service.‍
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3. Contact Section:

Contact Form:

• Fields for name, email, and message.
• Submit button.

Social Media Icons:

Links to the company's Instagram, LinkedIn, and email.

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Results :

• Strong Visual Identity: The creation of a distinctive logo and unique mascot allows Partner Sam to stand out immediately in the market.
• Visual Consistency: Styles and graphic components, along with font choices, ensure a harmonious and professional user experience.
• User Engagement: The attractive design and interactive elements encourage visitors to explore the site and interact with the content.

This project aims to provide a unique and memorable user experience by integrating an original cowboy theme with modern and professional IT services.

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