Maison Empereur Project: Website Redesign for the Modern Consumer

CONTEXT

La Maison Empereur is a historic landmark, not just a hardware store. Established in 1827, it's the oldest hardware store in France and one of the oldest in Europe. The store has been a go-to place for DIY enthusiasts, collectors, and those in quest of quality household items. Despite its longstanding history, Maison Empereur needed to breathe new life into its online presence, without altering its well-recognized offline image.

OBJECTIVES

• Modernize the online presence to appeal to a new generation of consumers, while respecting the established brand image.
• Increase website functionality and user engagement.
• Make the online shopping journey as seamless as possible.

SOLUTIONS

• Website Redesign: Created a refreshed website design, optimizing UI/UX for a more user-friendly experience.

Dark Mode Feature: Integrated a Dark Mode option for enhanced usability and reduced eye strain for nighttime users.

Chatbot Integration: Implemented a chatbot to answer customer queries in real-time, improving customer service.

Translation Module: Partnered with Weglot to offer translations, making the website accessible to a global audience.

RESULTS

• Seamless cross-device user experience thanks to responsive design.
• Improved user engagement through social media integrations and sharing capabilities.
• Increased customer satisfaction owing to the 24/7 chatbot support.
• Expanded global reach through the Weglot translation module.

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