Project Shopbiere: Visual Identity and Website Redesign

Context

Shopbiere.com is an online store specializing in selling beers and beer kegs to individuals across mainland France. Aiming to expand its online sales to not only France but also neighboring countries, Shopbiere.com sought to broaden its product range. It offered craft beers, French and international beer kegs, new and used beer dispensers, tasting boxes, glasses, and other foam-related accessories.

Objectives

• Revitalize the brand's visual identity to better align with its expanded offerings and market reach.
• Optimize the website layout for user experience, including mobile responsiveness.
• Create an intuitive navigation system to help customers find products more easily.
• Incorporate visual and interactive elements that reflect the brand's identity and values.

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Solutions

• Developed a new logo and color scheme to encapsulate the brand’s focus on craft and quality.

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• Redesigned the website layout, employing UX/UI best practices to facilitate smooth navigation and improve conversion rates.

Product Category Icons and Visuals: Created cohesive visuals that aligned with the brand’s new identity.

Results

• An immediate increase in website user engagement metrics such as page dwell time and reduced bounce rates.
• Higher conversion rates and an uptick in sales following the website relaunch.
• Successful positioning of the brand as a one-stop-shop for beer enthusiasts, reflected in customer reviews and social media engagement.

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