L'equipière: A Web Design Focused on Sustainability and User Experience

Context

L'equipière is more than just a sports resource centre; it's a sustainability initiative located in Rennes, France. The facility aims to give used or unused sports equipment a second life, reducing waste and encouraging the reuse and recycling of sporting goods. In tune with their eco-conscious mission, L'equipière sought to develop a web presence that could effectively communicate their brand ethos and engage users.

Objectives

• Establish an online presence that resonates with the brand's sustainable mission.
• Design a website that is both visually appealing and functional.
• Ensure the website design adapts seamlessly across multiple devices for optimal user experience.

Solutions

• Web Design: Employed L'equipière's existing logo and color scheme to create a cohesive brand experience online. The design was not only aesthetically pleasing but also informed by UI/UX best practices.

Technology Selection: Recommended a technology stack for the website build, ensuring it aligned with both the design and functionality requirements.

Responsive UI Design: The user interface was designed to be fully responsive, providing users with an optimal viewing experience across all devices, from desktops to mobile phones.

Results

• Created a web design that authentically reflects L'equipière's commitment to sustainability and community engagement.
• Delivered a responsive UI design, offering seamless navigation regardless of the device used to access the site.

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