Context:

‍The rock band from Rennes, Free Experience, seeks to stand out in the music scene with their unique blend of rock, punk, reggae, and jazz. To strengthen their visual identity and emphasize their alternative rock style, they wish to create an emblematic logo that reflects the energy and diversity of their music.

Objectives:

• Design a logo that embodies the spirit of alternative rock while integrating elements of punk, reggae, and jazz to reflect the musical diversity of Free Experience.
• Create a versatile logo that will be recognizable and effective on various mediums, including banners for concerts and T-shirts for fans.
• Ensure the logo is memorable and establishes a strong connection with the group's target audience.

Solutions:

• Engage in a collaborative creation process with the band members to capture the essence of their style and musical vision.
• Explore various typographies and visual elements that evoke the dynamism and innovation of the group while staying true to the aesthetics of rock.
• Develop several design proposals, allowing the group to choose the logo that resonates most with their artistic identity.
• Use advanced graphic design software to create a clean, professional logo that is easily adaptable to different formats and mediums.

Results:

• A distinctive and impactful logo for Free Experience that captures the essence of their unique sound, mixing rock, punk, reggae, and jazz. The design reflects an alternative rock style while maintaining versatility for use in various mediums.
• The adoption of the logo on banners used during concerts and on T-shirts not only strengthened the visual identity of the group but also increased its recognition among the public. Fans quickly identified with the logo, contributing to an increase in merchandise sales.
• The logo has become a strong symbol of the Free Experience brand, enhancing the consistency and professionalism of their image across different media and events.